Tips to Get the Best Life Insurance Leads
There are many ways to generate insurance leads.
Buying life insurance leads from a third party is a good idea, and it could be a temporary or permanent part of your lead generation system.
Here are some tips before you buy life insurance leads.
- PDPA Compliant Leads
- Lead Exclusivity
- Lead Quality
- Lead Company Reputation
- Customer Service
- Return Policy
PDPA Compliant Leads
The lead generation service provider needs to ensure that their lead sources are transparent to you and that they don’t use shady tactics to trick people into filling out their quote forms. Personal data collected, used, or disclosed by the provider must be legal and comply with PDPA. The prospect must give consent to the marketing purposes and, when required, you must also be able to prove this.
Lead Exclusivity
High quality life insurance leads have exclusivity. Exclusive leads are only sold to a single agent or agency. Those leads are not resold or shared with other agents or agencies.
Prospects from a shared lead might get multiple calls from multiple agents in a day. They are likely already pitched or even closed by other agents. To close shared leads, you have to be the first and be ready to call as soon as possible. That’s a lot of hard work.
If you want to be a top producer, buy fresh exclusive life insurance leads. There’s less competition for you. Also, ensure that your lead vendors are sourcing those prospects and not buying them elsewhere.
Sometimes, the prospects might submit several forms or quote requests to multiple websites or lead generation companies when searching for life insurance. Then those leads will not be so exclusive. However, it’s still better than buying shared leads.
Lead Quality
High-quality life insurance leads are the key to more sales. Therefore, those leads usually have a high premium. You need to make sure what you’re paying for is worth what you’re getting in return.
A high-quality lead should have:
- Updated information. The leads are fresh with up-to-date information, such as the type and level of insurance coverage required. However, the prospect may have submitted multiple forms during the pre-purchase stage. If you move faster than your competition and act fast enough on the lead, then you might win the sale.
- Correct information. Sometimes lead sources will give inaccurate information because of human error or fraud.
Lead Company Reputation
You only consider life insurance lead companies with years of experience. Ask multiple sources to confirm the lead company’s reputation before purchasing the leads. Don’t just rely on lead seller review sites. Find other insurance agents that have already vetted the company for referrals or success stories. You can also ask the seller for testimonials and references.
Customer Service
Make sure your insurance leads provider has excellent customer service. They will have a phone number to call, chat function, or email address to get in touch with if you need help. A good lead seller is available for contact with questions, concerns, or a refund.
Return Policy
It’s not uncommon, but sometimes some bad leads slip through mistakenly, even for highly rated lead generation companies. If the lead information is bad, the company should offer a direct refund or replace the lead. You must always check and understand the return policy before working with any leads company.
Conclusion
As an agent, leads and sales coming into your life insurance business are critical for your success. You should build your lead generation machine as you go along. However, using lead generation services can also be a strategic partnership.
Every agent should focus more on improving their sales skills, maximizing productivity, and minimizing churn. They are the primary objectives that you can’t outsource. Even though possibly rewarding, developing effective marketing strategies will take up more of your time and effort.
So, if you’re looking for a way to get the best life insurance leads, then contact Whotoengage today to see how.